121 Marketing Quotes That Will Empower You

Here are 121 of the best marketing quotes I could find. What’s my goal? To inspire you to do your best marketing, help people, and ultimately make a difference in the world. You’ll discover people like Steve Jobs, Seth Godin, Simon Sinek, and more. Enjoy!
marketing quotes amateur selling pro serving maxime lagace wisdom

Amateur marketing is about selling. Pro marketing is about serving. Maxime Lagacé

What does this quote mean to you? Your best and most beautiful work is when you approach marketing as work you do for others, not yourself.

marketing quotes generous act helping someone problem seth godin wisdom

Marketing is the generous act of helping someone solve a problem. Their problem. Seth Godin

What does this quote mean to you? Yes, you have a solution to sell. But the more you understand the problem you’re solving, the most satisfied your customers will be.

marketing quotes people buy why simon sinek wisdom

People don’t buy what you do, they buy why you do it. Simon Sinek

What does this quote mean to you? If you want customers for life, promote your values and what you stand for, not your specs.

marketing quotes spreading ideas civilization seth godin wisdom

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. Seth Godin

What does this quote mean to you? People don’t remember facts, they remember stories. And stories can change the world.

marketing quotes know understand customer peter drucker wisdom

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

What does this quote mean to you? You have an advantage over your competition when you’re close to your customers. Find who they are, what they love, what they hate, who they admire, what’s their routine and what are they struggling with.


marketing quotes sell something earn awareness rand fishkin wisdom

Best way to sell something – don’t sell anything. Earn the awareness, respect, and trust of those who might buy. Rand Fishkin

What does this quote mean to you? You’re not serving your customers when you’re making pressure. You’re serving them if you listen, care, and try to help.

marketing quotes count people reach david oglivy wisdom

Don’t count the people that you reach, reach the people who count. David Ogilvy

What does this quote mean to you? Your goal is not to be liked by everyone. It’s to be loved by a handful.

marketing quotes good pockets great hearts maxime lagace wisdom

Good marketing fill your pockets. Great marketing fill their hearts. Maxime Lagacé

What does this quote mean to you? You’re doing a decent job when you find a new customer. You’re doing a great job when you delight your customers.

marketing quotes build trust earn attention customers seth godin wisdom

Build trust and earn attention. The entity that gets the most trust will get the most customers. Seth Godin

What does this quote mean to you? You can’t sell your idea or your product if you don’t sell yourself first. Build a connection first. Offer your solution second.

marketing quotes good sales naval ravikant wisdom

Be good at marketing and you’ll never need sales. Naval Ravikant (Source)

What does this quote mean to you? The best marketing you can do is when people get you: who you are, what you believe, what you sell, and how you can help them.


marketing quotes only chance communicating feeling steve jobs wisdom

We don’t stand a chance of advertising with features and benefits and with RAMs and with charts and comparisons. The only chance we have of communicating is with a feeling. Steve Jobs

What does this quote mean to you? Always remember: people buy with emotion, and then justify with logic.

marketing quotes future big data understanding jay baer wisdom

The future of marketing isn’t big data, it’s big understanding. Jay Baer

What does this quote mean to you? You can find a lot of useful information with data. But it doesn’t replace a good understanding of the problem you’re trying to solve for your customers.

marketing quotes successful marketer with for seth godin wisdom

The successful marketer is marketing with us and for us. Seth Godin

What does this quote mean to you? Make sure your customer feels comfortable and understood. Make bridges for him, not walls.

marketing quotes bad values promotions good values simon sinek wisdom

Bad marketing values promotions. Good marketing promotes values. Simon Sinek

What does this quote mean to you? The good marketer thinks long-term and talks about values and benefits. The bad marketer thinks short-term and tries to make a quick sale.

marketing quotes strategy care gary vaynerchuk wisdom

The best marketing strategy ever: Care. Gary Vaynerchuck

What does this quote mean to you? When you truly care about your customers, you do the right things. First, you try to understand them and their problems. Then you suggest your solution. Then you keep them happy.




Famous Marketing Quotes

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marketing quotes about values steve jobs wisdom

Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Steve Jobs

Marketing is too important to be left to the marketing department. David Packard

Marketing is not a battle of products. It’s a battle of perceptions. Al Ries

Master the topic, the message, and the delivery. Steve Jobs

Marketing is really just about sharing your passion. Michael Hyatt

Product > Marketing. Elon Musk (Source)

Write something worth reading or do something worth writing. Benjamin Franklin

The consumer isn’t a moron; she is your wife. David Ogilvy

The best marketing doesn’t feel like marketing. Tom Fishburne

What Is Marketing?

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Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Wikipedia (Source)

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association (Source)

Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Caroline Forsey (Source)

Marketing Strategy Quotes

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marketing quotes understanding caring helping maxime lagace wisdom

Marketing is understanding, caring and helping. But it’s also engaging, influencing and transforming. Maxime Lagacé

The essence of strategy is choosing what not to do. Michael Porter

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. Michael Porter

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. Philip Kotler

Be a cause, not just a business. Have a higher mission. Philip Kotler

Strategy is a fancy word for coming up with a long-term plan and putting it into action. Ellie Pidot

The best way to make news is to announce a new category, not a new product. Al Ries (The 22 Immutable Laws of Branding, Amazon book)

The most powerful concept in marketing is owning a word in the prospects mind. Al Ries

The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first. Al Ries

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. Al Ries (Positioning: The Battle for Your Mind, Amazon book)

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Al Ries

Strategy without process is little more than a wish list. Robert Filek


Brand Marketing Quotes

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marketing quotes people believe company loyal brand howard schultz wisdom

If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz (Starbuck)

Products are made in the factory, but brands are created in the mind. Walter Landor

Don’t take your brand down market. Make your customers reach up instead. Naval Ravikant (Source)

Your brand is just a lagging indicator of who you are. Naval Ravikant

The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. Philip Kotler

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. Al Ries

Making promises and keeping them is a great way to build a brand. Seth Godin

Good product branding is good art – a little subversive and a little radical. Can’t be done by committees. Naval Ravikant (Source)

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. Seth Godin

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Seth Godin

It’s easier to love a brand when the brand loves you back. Seth Godin

Marketing is what you say to your audience. Brand is what they say about you. Two sides of the same coin. Blake Emal

Branding isn’t about being the best… it’s about being memorable. Brianne Fleming (Source)

Great brands say less. Jack Butcher

Sales And Marketing Quotes

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marketing quotes longer stuff stories tell seth godin wisdom

Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin

What marketers sell is hope. Seth Godin

Marketing is sales at scale. Mike Gelb

Marketing is sales without the salesperson. Sahil Lavingia

People buy from people. Blake Emal

People do not buy goods and services. They buy relations, stories and magic. Seth Godin

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. Seth Godin (This Is Marketing, Amazon book)

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. Zig Ziglar

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. Seth Godin

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built. Matthew Kobach

Man’s mind, once stretched by a new idea, never regains its original dimensions. Oliver Wendell Holmes

Product Marketing Quotes

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marketing quotes product believe jack butcher wisdom

Product is what you believe, marketing is how you get other people to believe it. Jack Butcher

Everything starts with a great product. Steve Jobs

Marketing is about engaging with the tribe and delivering products and services with stories that spread. Seth Godin

Don’t find customers for your products, find products for your customers. Seth Godin

80% of product is onboarding. 80% of managing is hiring. 80% of sales is marketing. Sahil Lavingia

Good copy is a poor substitute for good UI. Good marketing is a poor substitute for a good product. Naval Ravikant (Source)

You’re doing sales because you failed at marketing. You’re doing marketing because you failed at product. Naval Ravikant

One prime objective of all advertising is to heighten expectations. To create the illusion that the product or service will perform the miracles you expect. Al Ries

There are only two things to get better at: Product (make a better thing). Persuasion (make people care). Jack Butcher

Be good at the product, and you’ll never need marketing. Unknown

Marketing Quotes About Customers

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marketing quotes metrics people alex garcia wisdom

Marketing isn’t about metrics. It’s about people. Always has been. And always will be. Alex Garcia

Marketing is like dating, it’s a way to build a relationship with someone. Like any strong relationship, when done well, it takes time. Simon Sinek

Build something 100 people love, not something 1 million people kind of like. Brian Chesky (Airbnb)

The single most wasteful thing you can do in marketing is try to change a mind. Al Ries (The 22 Immutable Laws of Marketing, Amazon book)

Good marketing speaks to us. Bad marketing speaks at us. Simon Sinek (Source)

People will give you their time when you offer them entertainment. People will give you their money when you offer them hope. Roy H. Williams

The best marketers aren’t the ones who know the most about some tool or tactic. They know the most about people. Katelyn Bourgoin

Good marketing finds customers. Great marketing creates customers. Jack Butcher

The first step in exceeding your customer’s expectations is to know those expectations. Roy H. Williams

Marketing has always been about the same thing – who your customers are and where they are. Noah Kagan

The best marketing is satisfied customers. Sahil Lavingia (Source)

Marketing Quotes About Helping And Understanding People

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marketing quotes public interested corporations david oglivy wisdom

The public is more interested in personalities than in corporations. David Ogilvy

Being genuinely nice is an underrated marketing strategy. Katelyn Bourgoin

Let’s normalize marketing being about helping customers to find solutions that will make their lives better. Katelyn Bourgoin

Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Seth Godin

More so than ever, smart marketing is about help not hype. Jay Baer (Source)

Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov

The customer expects you to have knowledge of their stuff, not just your stuff. Jeffrey Gitomer

Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us. Seth Godin

It is no longer enough to satisfy your customers. You must delight them. Philip Kotler

Copywriting And Content Marketing Quotes

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marketing quotes writing blake emal wisdom

90% of marketing is writing. Blake Emal (Source)

Use half as many words and they’ll hit twice as hard. Roy H. Williams

On average, 8 out of 10 people will read your headline copy, but only 2 our of 10 will read the rest. Brian Clark

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett

The best headline for an advertisement is always incomplete. The best headlines always let the reader supply a word or phrase to complete the idea. That’s what makes an advertisement ‘involving.’ Josh Spector

Nobody reads ads. People read what interests them. Sometimes it’s an ad. Howard Gossage

Content is fire and social media is gasoline. Jay Baer

When it comes to content marketing, broad is flawed. Jay Baer (Source)

It’s not the best content that wins. It’s the best promoted content that wins. Andy Crestodina

Copy is a direct conversation with the consumer. Shirley Polykoff

Don’t focus on having a great blog. Focus on having a blog that’s great for your readers. Brian Clark

A copywriter should have an understanding of people, an insight into them, a sympathy toward them. George Gribbin

Oh! Don’t use big words. They mean so little. Oscar Wilde

Being Different, Being Specific

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marketing quotes aim best only one dalos ortiz wisdom

Do not aim to be the best one. Aim to be the only one. Dalos Ortiz

Different is better than better. Sally Hogshead

You stand out more by being weird than fitting in. Emma Tupa

The best marketing trick is transparency. Jack Butcher

In the age of the Internet, when everybody has Google search and social media, differentiation is free marketing. The more specific your goal, the more opportunities you’ll create for yourself. Narrow your focus to expand your horizons. David Perell

The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. Seth Godin

Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. Seth Godin

The only way to be indispensable is to be different. Seth Godin

Broad ideas influence more people. Specific ideas influence people more. James Clear

The Law Of Focus: You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Al Ries

The Law Of The Contraction: A brand becomes stronger when you narrow its focus. Al Ries

You can’t stand for something if you chase after everything. Al Ries


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marketing quotes bring belonging connection seth godin wisdom

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions. Seth Godin (This Is Marketing)

Key Takeaways

  • Marketing is the art of
    • understanding people
    • serving people
  • Want to be a successful marketer? Solve your customers’ problem
  • A good marketer sells with numbers. A great marketer sells with dreams.
  • Marketing innovation is focusing on your customers, not your competition.
  • What’s a bad marketer? Someone who wants to be liked by everyone.

Further Readings

Hope you enjoyed these inspiring marketing quotes. If you did, please share them with a friend today!

How would you define your marketing in one word? What’s your favorite marketing quote? Please tell us in the comment section below!

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